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watch repair antique longines Wilsdorf had dreamt of creating a brand for his watches, something that you could look at and see immediately what it was, but rather than immortalizing his own name on the watch face as many of other Swiss greats had done he made one up. He chose the name 'ROLEX'. He drew this name from the wording 'Horlogerie Exquise', (but this isn't confirmed) it was short, catchy and pronounced the same no matter you were in the world. Little did he know that it was going to grow to become one of the most recognized brands of all time.
watch repairs antique longines Rolex had invented a new type of unbreakable synthetic material which would be used in place of glass on the watch face and with it's new sealing method, provide a watertight seal on the case itself. Later in 1926, the invention of a watertight winding mechanism was introduced, acting like a 'mini submarine hatch' it allowed the wearer to manually wind or adjust their watch when opened and when closed it would be 100% water resistant. When the crown was tightened, two smooth metal surfaces would come together causing the connection between winder and movement to completely close.
antique watch repair longines In 1945, Rolex received their 50,000th certificate from the official testing office in Bienne. Later this year saw the birth of the 'Datejust' the first wristwatch to show the date, magnified two and a half times by a cyclops lens. Rolex were now employing over 1100 staff in both their Geneva and Biel offices and were spread amongst five buildings in Geneva alone. 1954 saw the introduction of the first ladies 'Oyster Perpetual' whilst two years later in 1956, the gents 'Day-Date' model was born, this allowed the wearer to view both the day and date whilst still enjoying every other promise Rolex had given. The 'Day-Date' is now available in 26 languages worldwide.
longines watch repairs antique 1860 - Edouard Heuer founds a watchmaking workshop in St-Imier, Switzerland. 1882 - Heuer patents his first chronograph inventions. 1887 - Heuer patents the famous "oscillating pinion" still used by major watchmakers for mechanical chronographs. 1911 - Heuer introduces the first automobile dashboard chronograph. 1916 - Heuer invents the first stopwatch accurate to 1/100th of a second, the MICROGRAPH.
antique watch repair longines 1920-28 - Heuer is timekeeper at the Antwerp, Paris and Amsterdam Olympics. 1933 - Heuer launches the AUTAVIA, the first dashboard stopwatch for racing cars. 1950 - Launch of the MAREOGRAPH - called the SEAFARER in the United States - with tide indicator and chronograph functions. 1964 - Heuer launches the CARRERA chronograph namded after the "Carrera Panamericana Mexico" road-race of the 1950s. 1966 - Heuer patents the MICROTIMER, the first miniaturized electronic timekeepiong instrument, accurate to 1/1000th of a second. 1969 - Heuer presents the MONACO featuring the CHRONOMATIC, the first automatic chronograph movement with microrotor.
longines antique watch repairs 1971-79 - Heuer is Official Timekeeper for "Scuderia Ferrari" in Formula One. 1975 - Heuer launches the CHRONOSPLIT, the world's first quartz wrist-chronograph. 1985 - Heuer joins the TAG (Techniques d'Avant-Garde) group. Birth of TAG Heuer. 1987 - TAG Heuer creates the S/el (sport/elegance) Series - a leisure watch with a revolutionary design. 1989 - TAG Heuer is appointed Official Timekeeper for the International Ski Federation World Cup races.
watch repairs uk antique longines Edouard Heuer was passionate about precision. When he founded his workshop in 1860, he had only one aim: taking time measurement to greater heights. Since then, the company has always been in the avant-garde of watchmaking, whether in terms of technology, the choice of materials or design. From the first patent for a chronograph mechanism in 1882 to the 1998 launch of the Kirium Ti5 in grade 5 titanium and carbon fiber; from the first chronograph measuring 100ths of a second (1916) to the first analog display quartz chronograph (1983), not forgetting the first automatic chronograph with a microrotor (1969), Heuer wrote some of the greatest chapters in watchmaking history.
longines watch repair antique This mastery is reflected in the impressive number of patents making TAG Heuer one of the key references in Swiss Made watch-making know-how. For 142 years, the company has confirmed its initial vocation: producing watches that constantly push back the frontiers of precision, reliability and aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860”.
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